Become A Social Media Manager: An Internet Buff? Put It To Use!
Who is A Social Media Manager?
Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.
With clear goals like: ?improve website traffic? or ?optimize brand awareness,? social media managers grow your business through social networks such as Facebook, Instagram and Twitter. A decade ago, this role was non-existent. Now, more companies embrace social media for customer acquisition, and social management is often essential.
What Does a Social Media Manager Do?
A social media manager?s first task is to implement a marketing plan.
The fast-paced nature of the social world means these strategies are often short-term. Most companies conduct reviews every 90 days. While plans vary, they often begin with identifying target customers and establishing a content schedule. Social media managers also:
Key to social communication: This determines on how often a company should post on each social channel and is responsible for replies. Support the development of brand identity;
Participate in visual design strategies;
Support promotional strategies;
Compile your engagement strategy: Your social media manager listens to, responds and engages with your audience across all channels.
Key Skills A Social Media Manager Must Have!
A great social media manager knows how to create content, respond to consumers and engage leads.
Many people would like to work as a social media manager but aren't quite sure what the day-to-day job entails. A social media manager is responsible for monitoring and posting to all of a company's social media outlets as well as interacting with and growing the firm's audience.
Education: Many firms require candidates to have a degree in marketing, journalism, public relations or new media. Smaller companies tend to outsource social media work to keep overhead costs down. These companies usually advertise the position through online sites and hire freelancers who may or may not have a degree. Pay for freelancers is significantly lower than that of an in-house social media manager.
Work experience: Depending on the job, your work experience managing other social media campaigns may be considered if you don't have a relevant degree.
Univariety Institute- Hyderabad
WLC College India Pvt Ltd, New Delhi
University of Colorado Boulder, Colorado, United States.
University of Cambridge, England