Become A Ticketing Manager - Find Out The Eligibilities For It!

Become A Ticketing Manager

The Ticketing Manager delivers box office and customer service functions for the Brisbane Festival. They are responsible for managing and maintaining online ticketing and onsite box office systems and providing exceptional customer service, and are instrumental in achieving revenue targets.Within Brisbane Festival?s Marketing and Communications team, the Ticketing Manager will develop and execute agile and responsive ticketing initiatives that engage and grow audiences, whilst ensuring an excellent ticket provision for stakeholders.As part of a small and dedicated Festival team, they have the opportunity to build their experience in festival operations, audience engagement, team leadership and stakeholder liaison; and demonstrate real impact on ticket sales and revenue.Overseeing the operations of the box office manager and all staff concerned with ticketing is the ticket sales manager. This person is responsible to the venue owner and operator and may work for a theatrical organization, concert hall, sporting arena, or small live event space.

What Do They Do

The ticket sales manager supervises all staff and departments relating to ticketing, including the box office, group sales representatives, telemarketing, and online sales. He or she is also in charge of patron subscription services and membership campaigns, which attract audiences and donors through the sale of season tickets. Concerning the box office, the ticket sales manager works closely with the box office manager to establish and maintain an effective and efficient ticketing system, which today is generally automated through computer software. He or she will also put in place policies and procedures for the exchange of tickets, seat assignments, refunds, and mechanisms for identifying counterfeit tickets. While it is the box office manager?s duty to supervise his or her staff and account for all monetary transactions, the ticket sales manager is tasked with ensuring that person is doing his or her job correctly.The mission of the group sales department is generally separate from the box office, and as the name implies, pertains strictly to booking groups; these include school classes, tours, or corporate outings. Group sales representatives actively court possible clients, as well as taking inbound requests to attend performances. The ticket sales manager coordinates between this department and the box office to set group ticket rates and ensure that at the time of booking, an adequate block of seats can be provided. With groups, like subscribers and members, the ticket sales manager may also take on the responsibility of customer relations, as it is important to the continued success of the venue that patrons feel appreciated and acknowledged with individual service from senior managers.

To drive sales at the venue for each event, the ticket sales manager will collaborate with multiple departments, including marketing, promotions, and those working under the general manager, to conceive of innovative means by which to attract customers. This may include setting up special discounts or subsidized ticket partnerships. For example, a community theater may offer local schools substantially discounted tickets in order to lure school groups and families to the event. Creating strategic partnerships with the neighboring community and corporate sponsors is a very important task of the ticket sales manager, as greater cooperation drives interest and participation to the venue, thus leading to higher sales.

In all activities, the ticket sales manager is concerned with monitoring the strength of sales, accounting for transactions, and for presenting new ideas to enhance operations.Responsibilities include a full range of customer service functions. They assist passengers with tagging luggage and baggage check in, ticketing, makes and/or changes reservations, seat assignment, answers inquiries about flight schedules and fares, verifies reservations by phone, figures fares and handles payments.

Skills & Education

A theatrical or entertainment background is not a prerequisite for a career as a ticket sales manager, though a college education in entertainment business is encouraged. Similar majors in business administration or event management are applicable. Study should include courses in mathematics, finance, accounting, and public relations. Since most ticketing systems are automated through software, a command of relevant computer applications is necessary, including database systems, Excel, Word, and others. The ticket sales manager should be highly detail-oriented with excellent written and verbal communication abilities. Most importantly, this person must be trustworthy and responsible when dealing with large sums of money through numerous point-of-sale outlets.

What to Expect

Most ticket sales managers begin their paths working in the box office as ticket sellers or as ushers with the house staff. If you are interested in this career, you should onsider seeking out entry-level positions with the box office or house staff, including volunteer positions. Similarly, work with the subscription and membership department or group sales can lead toward advancement to the role of box office manager or group sales manager, and eventually, ticket sales manager. This position is hired by the venue owner or operator and is considered a permanent, full-time role. Employment opportunities may be available with any venue that hosts live events, such as theatrical productions, concerts, sporting events, or similar functions.


Here?s a non-exhaustive list of common tasks Ticket Agents are required to complete.

? Greeting passengers and customers that approach their counter:

? Answering questions regarding dates, prices, and availability of flights;

? helping passengers and customers with inquiries regarding changes or cancellations; and

? promoting special offers.

? Issuing flight tickets:

? Using computer reservations systems to check availability;

? taking note of the passenger?s personal information, including passport number, when travelling international;

? accepting payment from passengers and customers;

? confirming the purchase with the passenger; and

? handing the ticket and receipt to the passenger or customer.

? Modifying or cancelling a passenger?s flight reservation:

? Using computer reservation systems to check availability for modification;

? charge a modification or cancellation fee to the passenger when airline policies dictate so; and

? confirming modifications or cancellation with passenger or customer.

? Helping passengers check-in for flights:

? Confirming passengers? personal information;

? confirming that their reservation information matches the flight?s;

? checking their luggage;

? charging overweight luggage fees when necessary; and

? helping passengers with special needs, such as low or limited mobility, unaccompanied minors, or passengers travelling with pets.

? Informing passengers of any changes or delays regarding flights.

? Helping passengers board the plane when stationed at a boarding gate:

? Announcing when the boarding process begins;

? checking passengers? boarding passes and passports before boarding;

? checking every passenger boards the plane;

? assisting passengers with special needs;

? announcing changes or delays related to the flight; and

? calling out for any missing passenger.


? SPICE KING International Institute of Aviation and Hotel Management, Andra Pradesh.

? School of Airlines and Travel Management - SATM, Kerala.

? Airwings Airlines Academy - AAA, Rajasthan

? Amity Institute of Vocational and Industrial Training - AIVIT, Uttar Pradesh


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