How to Become a Market Research Analyst: Steps and Skills!

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Do you enjoy working with numbers and data? Are you familiar with data analytics and statistical software? If you do, then you should consider building a career in market research. A market research analyst helps companies figure out who will buy their products and services, what to sell, and how to promote them. They also design surveys that will help the company discover its potential customers' preferences. These marketing professionals then train and supervise interviewers who conduct surveys online, focus groups, by telephone, or through interviews with individuals. Does this sound like you? Let's dive into the article and know in-depth about the career.

Curriculum and Core Subjects

To become a professional market research analyst, you'll have to study these subjects:

  • Principles of Marketing
  • Communication Techniques
  • Business and Finance
  • Marketing Strategy & its Management
  • Business to Business (B2B Marketing)

Eligibility criteria and Higher Studies

You must at least have a bachelor's degree in marketing, statistics, market research, computer science, social sciences, maths, business administration, or communications. An MBA or any other advanced education isn't required, but it's usually desired for leadership positions.

Market Research Analyst Skills Required

Key skills required for market research analysts are:

  • Accuracy
  • Good organizational skills
  • Keen interest in psychology and behavior
  • Attention to detail and a strong analytical mind
  • Excellent communication skills
  • Commercial awareness
  • Ability to cope with pressured work
  • Strong presentation skills
  • Willingness to learn
  • A systematic approach to work
  • IT skills

Market Research Analyst Job Prospects

Some of the job prospects are:

  • Assistant or Associate Planner
  • Assistant or Associate Account Planner
  • Account Planner
  • Senior Account Planner
  • Director of Account Planning

Market Research Analyst Salary

Market Research Analyst can earn a salary ranging from Rs. 3 lakh to Rs. 5 lakh per year.

Top Universities

Some of the top universities are:

  • Christ University, Bengaluru
  • Narsee Monjee Institute of Management Studies, Mumbai
  • Shaheed Sukhdev College of Business Studies, New Delhi
  • Madras Christian College, Chennai
  • ICFAI Business School, Hyderabad
  • Jamnalal Bajaj Institute of Management, Mumbai
  • Management Development Institute, Gurgaon
  • Indian Institute of Management, Bengaluru
  • Indian Institute of Management, Ahmedabad
  • Indian Institute of Management, Lucknow
Disclaimer- On basis of different sources salary may vary according to experience in India.


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