Creative Thoughts On A Creative Career Of Becoming An Art Director?Find Out How!

Alessandro Drago expert advice how to become art director

The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job?if you have the right qualifications.

Alessandro Drago is Senior Art Director at Critical Mass in Toronto, Ontario and has some information to share with anyone who?s interested in the role of art director.

What does an art director do?

It always varies, depending on the project or phase of the project we?re in. Imagine knowing your final destination and the estimated time of arrival, but figuring the best way to get there, as you go.

From the desk of Aashrita Kamath

Art director Aashrita Kamath has worked in a number of feature films and commercials in India and abroad.

As a student of Rishi Valley School, Aashrita Kamath was part of the Film Club. What was, at the time, an excuse to watch an extra movie every week soon turned into a lifelong love affair with the world of movies.

Currently, she is working as an Art Director on James Cameron?s Avatar series, in production in Los Angeles.

Aashrita Kamath?s is an interesting story.

Born in Kolkata, she grew up in Chennai, studied at Rishi Valley School and went on to do Sociology at St Xavier?s College in Mumbai. Her interest in art peaked, and she soon started working in Bollywood in the art department on feature films and commercials. Some of her notable projects in Bollywood include West is West and Zindagi Na Milegi Dobara.

In 2011, Aashrita applied to the prestigious AFI Conservatory in Los Angeles and was accepted as one of just 14 Production Design Fellows.

In recognition of her work, she was presented with the Tom Yoda Scholarship Award in 2012. More films and accolades followed, and Aashrita is living her dreams, queen-size.

If after reading all this you?re seeking a career as an art director, remember that the road ahead is paved with challenges, obstacles, opportunity and a very rewarding career in one of the most exciting industries. So be resourceful and remember that in order to sell someone else?s product, you have to know how to sell your own brand first ? that brand is you.


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