Do you enjoy working with numbers and data? Are you familiar with data analytics and statistical software? If you do, then you should consider building a career in market research. A market research analyst helps companies figure out who will buy their products and services, what to sell, and how to promote them. They also design surveys that will help the company discover its potential customers' preferences. These marketing professionals then train and supervise interviewers who conduct surveys online, focus groups, by telephone, or through interviews with individuals. Does this sound like you? Let's dive into the article and know in-depth about the career.
Curriculum and Core Subjects
To become a professional market research analyst, you'll have to study these subjects:
Principles of Marketing
Communication Techniques
Business and Finance
Marketing Strategy & its Management
Business to Business (B2B Marketing)
Eligibility criteria and Higher Studies
You must at least have a bachelor's degree in marketing, statistics, market research, computer science, social sciences, maths, business administration, or communications. An MBA or any other advanced education isn't required, but it's usually desired for leadership positions.
Market Research Analyst Skills Required
Key skills required for market research analysts are:
Accuracy
Good organizational skills
Keen interest in psychology and behavior
Attention to detail and a strong analytical mind
Excellent communication skills
Commercial awareness
Ability to cope with pressured work
Strong presentation skills
Willingness to learn
A systematic approach to work
IT skills
Market Research Analyst Job Prospects
Some of the job prospects are:
Assistant or Associate Planner
Assistant or Associate Account Planner
Account Planner
Senior Account Planner
Director of Account Planning
Market Research Analyst Salary
Market Research Analyst can earn a salary ranging from Rs. 3 lakh to Rs. 5 lakh per year.
Top Universities
Some of the top universities are:
Christ University, Bengaluru
Narsee Monjee Institute of Management Studies, Mumbai
Shaheed Sukhdev College of Business Studies, New Delhi
Madras Christian College, Chennai
ICFAI Business School, Hyderabad
Jamnalal Bajaj Institute of Management, Mumbai
Management Development Institute, Gurgaon
Indian Institute of Management, Bengaluru
Indian Institute of Management, Ahmedabad
Indian Institute of Management, Lucknow
Disclaimer- On basis of different sources salary may vary according to experience in India. " />
Do you enjoy working with numbers and data? Are you familiar with data analytics and statistical software? If you do, then you should consider building a career in market research. A market research analyst helps companies figure out who will buy their products and services, what to sell, and how to promote them. They also design surveys that will help the company discover its potential customers' preferences. These marketing professionals then train and supervise interviewers who conduct surveys online, focus groups, by telephone, or through interviews with individuals. Does this sound like you? Let's dive into the article and know in-depth about the career.
Curriculum and Core Subjects
To become a professional market research analyst, you'll have to study these subjects:
Principles of Marketing
Communication Techniques
Business and Finance
Marketing Strategy & its Management
Business to Business (B2B Marketing)
Eligibility criteria and Higher Studies
You must at least have a bachelor's degree in marketing, statistics, market research, computer science, social sciences, maths, business administration, or communications. An MBA or any other advanced education isn't required, but it's usually desired for leadership positions.
Market Research Analyst Skills Required
Key skills required for market research analysts are:
Accuracy
Good organizational skills
Keen interest in psychology and behavior
Attention to detail and a strong analytical mind
Excellent communication skills
Commercial awareness
Ability to cope with pressured work
Strong presentation skills
Willingness to learn
A systematic approach to work
IT skills
Market Research Analyst Job Prospects
Some of the job prospects are:
Assistant or Associate Planner
Assistant or Associate Account Planner
Account Planner
Senior Account Planner
Director of Account Planning
Market Research Analyst Salary
Market Research Analyst can earn a salary ranging from Rs. 3 lakh to Rs. 5 lakh per year.
Top Universities
Some of the top universities are:
Christ University, Bengaluru
Narsee Monjee Institute of Management Studies, Mumbai
Shaheed Sukhdev College of Business Studies, New Delhi
Madras Christian College, Chennai
ICFAI Business School, Hyderabad
Jamnalal Bajaj Institute of Management, Mumbai
Management Development Institute, Gurgaon
Indian Institute of Management, Bengaluru
Indian Institute of Management, Ahmedabad
Indian Institute of Management, Lucknow
Disclaimer- On basis of different sources salary may vary according to experience in India. " />
