Must possess excellent verbal and written communication skills.
Must possess excellent organizational and planning skills.
Have a full understanding of media needs and media relationships.
Be proactive, reliable, responsible and accurate with attention to detail.
Possess the ability to keep the information confidential.
Tactical understanding of all primary social media platforms.
Ability to work in high-stress environments, often for long hours.
A wide degree of creativity and latitude.
Self-motivated with a positive and professional approach to management.
The Universities
Effective public relations managers rely on experience and judgment to plan and accomplish goals. Most have a bachelor?s degree in Public Relations, Journalism, English, Communications or Marketing with a PR or Advertising concentration.
The best institutes of public relations in India:
Xavier's Institute of Communications (XIC), Mumbai
School of Communications & Reputation
Symbiosis' Institutes: SIMC, Pune & SSMC, Bangalore
Delhi School of Communications (DSC), Delhi
Indian Institute of Mass Communications (IIMC), Delhi.
Scopes
PR as an industry emerged in the ?90s in India and has gone along to become one of the most competitive and rewarding career opportunities. Though there is growth, there is also a lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished skills and experience. There are agencies popping up everywhere, because every organization, every client who has a public profile needs to be groomed and showcased in a positive manner.
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Must be a confident communicator and presenter.
Must possess excellent verbal and written communication skills.
Must possess excellent organizational and planning skills.
Have a full understanding of media needs and media relationships.
Be proactive, reliable, responsible and accurate with attention to detail.
Possess the ability to keep the information confidential.
Tactical understanding of all primary social media platforms.
Ability to work in high-stress environments, often for long hours.
A wide degree of creativity and latitude.
Self-motivated with a positive and professional approach to management.
The Universities
Effective public relations managers rely on experience and judgment to plan and accomplish goals. Most have a bachelor?s degree in Public Relations, Journalism, English, Communications or Marketing with a PR or Advertising concentration.
The best institutes of public relations in India:
Xavier's Institute of Communications (XIC), Mumbai
School of Communications & Reputation
Symbiosis' Institutes: SIMC, Pune & SSMC, Bangalore
Delhi School of Communications (DSC), Delhi
Indian Institute of Mass Communications (IIMC), Delhi.
Scopes
PR as an industry emerged in the ?90s in India and has gone along to become one of the most competitive and rewarding career opportunities. Though there is growth, there is also a lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished skills and experience. There are agencies popping up everywhere, because every organization, every client who has a public profile needs to be groomed and showcased in a positive manner.
